By Isaac Rudansky | in Online Courses
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. Learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.
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Your First Program
Section 1: Welcome and Introduction
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
Section 3: Developing Your Remarketing and Retargeting Strategies
Section 4: Planning Your Retargeting Campaigns Like A Pro
Section 5: Using Google Analytics To Develop and Build Your Audience Segments
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
By Isaac Rudansky | in Online Courses
Up until now, you needed to be a developer in order to design your own chatbots. But MobileMonkey has changed all of that. MobileMonkey is the world's most advanced Facebook Messenger marketing platform, allowing you to build complex bots on your own, very quickly. In this course, you’re going to learn how to build chatbots from scratch using MobileMonkey’s sophisticated software.
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By Isaac Rudansky | in Online Courses
Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, eCommerce, or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. This course will walk you through every step of landing page design with real-life case studies, actual experiments, and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that convert 2X - 5X more than your current landing pages.
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By Eazl | in Online Courses
Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in demand.
Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need to know how to organize your ideas and write about them effectively.
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By Matt Jensen | in Online Courses
If you're serious about growing your online presence, then this course is for you! With 137 lectures, you'll gain a deeper understanding of need-to-know growth techniques that get serious results. You'll learn strategies to increase your growth and conversion rate up to 5 times over, add thousands of leads and subscribers, bring back cart abandoners, optimize your site's goldmine, use sales psychology, effective copywriting, and more! This course includes screen-recorded lessons in HD 1080p.
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By Matt Jensen | in Online Courses
Social media changes fast, and so do the marketing trends related to it. This 1-hour course provides you with the most up-to-date social media marketing strategies to increase fans, engagement, and reach. This course covers more than 100 unique methods to increase profit, brand awareness, and fan engagement on YouTube. The course is also updated every month with new tactics and approaches so you're always up-to-date.
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By Matt Jensen | in Online Courses
Whether you're starting a new business or looking to revamp your company's image, knowing how to brand yourself correctly (and effectively) is a must. In this extensive branding course, you'll walk through 30 tactics on advertising, creating high-converting promotions, winning customers, establishing authority, going viral, getting paid speaking engagements, becoming the go-to resource for anything, and more. You'll also receive $175 worth of Google/Bing and Facebook advertising credits, and access to an exclusive interview with billionaire Lynda Resnick, founder of POM and Fiji Water.
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By Matt Jensen | in Online Courses
SEO (Search Engine Optimization) is the process of leveraging search engines like Google to guide web surfers to your site. Rather than spend thousands on ads, SEO offers a free outlet for getting your information in front of the right people at the right time. Learn everything you need to know to get a full grasp of SEO and rest assured knowing your new skills are state-of-the-art, as this course is constantly updated with the latest information.
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By Romney Nelson | in Online Courses
Are you a Self-Publisher with KDP, IngramSpark, Draft2Digital, or another global book distributor? Are you looking to grow sales and increase your audience? Would you like to build a 'launch team' to help with growing reviews when your book becomes 'LIVE'? If so, this course will help step you through the process to get you started with Email Marketing by creating lead magnets, email sequences, and auto-responders to build an audience and loyal following. By the end of the course, you will have a great foundation for email marketing to apply to your Self-Publishing business.
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